CAMELUXE

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Max Mara The Cube is the integrated collection of outerwear and accessories that encapsulates the constant pursuit of innovation inherent to the brand. It harmoniously combines a pioneering spirit with the easy living approach of contemporary clothing.
CAMELUXE, the innovative new project from Max Mara The Cube, uses technology powered by Imbotex Lab.

CAMELUXE is a new frontier for mindful fashion: discarded camelhair fabrics are upcycled from our legendary coats (and not only) in order to create a warm insulating pad. It is capable of maintaining the same properties of virgin materials, without requiring additional consumption

Cameluxe Max Mara

CAMELUXE is a new frontier for mindful fashion: discarded camelhair fabrics are upcycled from our legendary coats (and not only) in order to create a warm insulating pad. It is capable of maintaining the same properties of virgin materials, without requiring additional consumption

CAMELUXE

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CAMELUXE is created in three steps; first, recovered materials are gathered and sorted from our manufacturers in Italy; secondly, they are transformed through a mechanic process into very fine fibres. Lastly, the fibres are blended with recycled polyester, creating a high performing insulating mix, ready to be processed to create the pad.

In Depth Max Mara
In Depth 1 Max Mara