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Max Mara Autumn-Winter 2020 Runway Show

A variety of silhouettes on the catwalk and a new way of mixing the iconic colours of Max Mara, camel, grey, white and, naturally, navy blue. The nautical theme also offers inspiration for coats, with officer class overcoats, capes, pea coats and duffel coats, secured at the waist by an elegant cord. Ruches and frills define the shoulders and sleeves of classic versions in camel colour, pinstriped jackets and asymmetrical skirts. Lastly, the new Marine bag is capacious and soft, designed in the shape of the hull of a ship.

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Pastel Army

So you think you know pink? Look again! Leave all thoughts of sugary sweetness behind and get ready to love pastel’s new punch. Transformative tailoring takes a classic summer colour palette to a whole new level of chic.

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The Sharpest Cuts

This menswear staple gets a feminine makeover for 2020 and boy does it look good. Max Mara crashes the codes of this tailored classic and brings it bang up to date with a head turning combination of razor sharp lines and killer curves.

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Color Therapy

Get ready to take winter head on with a Max Mara approved course of colour therapy. Channel the passion of yellow, the energy of cobalt and the cool power of aqua.

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Gemma Chan is the recipient of the Women in Film Max Mara Face of the Future Award 2020

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Runway Show: Max Mara Spring Summer 2020

The new Spring-Summer 2020 collection hits the catwalk: from three-piece Prince of Wales suits to outfits combining Bermuda shorts with multi-pocket shirts in pastel colours.

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Pre-Fall 2019: a homage to the power of dance

With the Pre-Fall 19 collection Max Mara pays homage to the special alchemy generated by Nureyev and Fonteyn dance performaces. The result is a collection that speaks softness in all shades of alabaster, cream, rose, copper, and supported by black, white and a dash of rouge.

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Take it to the Tux!

Evening wear doesn’t get sharper than this. The tuxedo jacket may be borrowed from the boys but these pieces seen in the new Max Mara tuxedo-themed Fall Winter 2019 capsule collection take classic masculine tailoring to a whole new level of girl power.

Discover Your Tux
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#Max Mara Resort 2020 Runway Show

In the 30th anniversary of the fall of the Berlin Wall, Max Mara salutes the renaissance of this great city with a special fashion show. An exclusive venue: the Neues Museum in Berlin which hosted a Runway Show for the very first time.

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"Rendezvous with Marlene"

The German artist Ute, universally recognized for her interpretations of Berlin Cabaret Songs, the works with Kurt Weill and Berthold Brecht and her Broadway musicals performances, comes back to Germany, and on the occasion of the Max Mara 2020 fashion show in Berlin presents “Rendezvous with Marlene “, her famous monologue and very personal tribute to the iconic German actress.

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Max Mara's Face Of The Future 2019: Elizabeth Debicki

It’s award season in Los Angeles. At The Beverly Hilton Hotel the stars were out this week for Elizabeth Debicki, the latest mega-star in the making, to be recognised by the Women In Film Max Mara Face Of The Future Award®.

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10 years of coat-crafting edge

To celebrate The Cube’s 10th anniversary, and in honor of a craft we love, we asked a group of photographers to give us their interpretation of this idea, with only one caveat in mind: it can be analogue or digital, pixel or grain, but always, it has to be life, cubed.

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Logo Love

The #MaxMaraGram logo pattern, inspired by the historical Max Mara logo from the 1950s, takes centre stage in the new Fall Winter 2018 collection.

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101801: the one and only

Yesterday, today, tomorrow – the 101801 is forever chic. A beautiful balancing act between tradition and newness, fashion’s most iconic coat deserves a moment in the spotlight – then, now and again.

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My Manuela

Ultra-feminine and faultlessly flattering, the Manuela’s cinched-waist silhouette celebrates and elevates the beauty in every woman. An empowering style statement as unique as you are.

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Teddy mania

Ultra-plush and fuzzy, yet with a worthy wow factor, the Teddy has quickly become a firm favorite with the fashion crowd. A sartorial dream come true, throw it on for instant cozy chic – gasps of utter delight guaranteed.

Teddy is here to stay
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Au revoir, Paris!

Izabel Goulart enjoys #PFW wrapped up in the #MaxMaraTeddyBear coat. #MaxMaraWomen 📷 Patrick Sawaya

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