Prefall A 2 Max Mara

Max Mara Pre-Fall 2020

The PF20 collection is inspired by NYC's downtown scene in the seventies. The iconic camel, black and white shades are re-energized with pops of neon. The ruffle plays a central role, shedding its romantic associations, the detail finds itself on the collar or cuff of a sharply tailored jacket, a strict pencil skirt or a voluminous taffeta gown. The trench coat gets a feminine makeover too, with a dramatic sleeve and a flowing silhouette. Necklaces, rings, and earrings share the collection’s artsy overtones.

The iconic 101801 coat has gained many fans over the years, perhaps the most memorable being the Weimaraner dog photographed by William Wegman and immortalised on one this season's T-shirts.

Elegance Extravagance