This Lunar New Year, Max Mara shares a story about the magic of luck, the power of hope, and the blessing of good fortune. Meet Max, a very special little rabbit.

For as long as he could remember Max had a need to sing. This is a story of determination and triumph.

Join Max the Rabbit and explore a curated selection of luxurious prints, colorful accessories, and iconic coats celebrating the Lunar New Year.

Celebrate the Year of the Rabbit in-store to receive exclusive Max Mara red envelopes with a special surprise.

Our hero was about to give up on his dream when his travels brought him to Lisboa and he found
his musical family where he discovered his voice was perfectly pitched for the melancholy passion of Fado. Our little Max went from weary wanderer to overnight sensation.

For this Lunar New Year collection the little rabbit Max pops up on the prints of shirts and dresses and makes his mark on foulards and sparkling brooches. Icon coats, such as the Teddy Bear Coat, have special
linings featuring Max.

The moral of this simple tale? Like Max the rabbit, with his quiet determination and unshakeable
resolve, good things come to those who never give up. And you may find the best things come to
you when you least expect it.